Capacity building
Under the headline of LEARN BCI, WHO is offering several training opportunities for Member States:
- online training modules with self-paced multimedia training and facilitated online group discussions;
- face-to-face LEARN BCI school offering a variety of plenary presentations, facilitated discussions and case-based practice working sessions;
- in-country face-to-face trainings to collaborate on BCI implementation projects; and
- in-country support to establish a BCI Unit or increase capacity on BCI for health within public health authorities.
LEARN BCI applies an interdisciplinary and evidence-based approach. We draw on a variety of disciplines, including behavioural science and economics, anthropology, sociology and cultural studies. The trainings aim to introduce BCI-related theoretical models that can be used to explore the barriers and drivers of health behaviours and frameworks that help to translate this insight into evidence-based health policies, services and communication.
LEARN BCI enrols 100–150 participants each year. It was developed in response to a call from Member States for increased capacity building on BCI for health (Resolution EUR/RC72/R1).
Publications
Better letters – evidence and considerations from the behavioural sciences: Behavioural and Cultural...
Every day, thousands of letters are sent from health authorities encouraging recipients to attend an appointment, vaccinations, cancer screening, or a...
Evaluating the impact of interventions addressing health behaviour: considerations and tools for policy-makers
Some of the most persistent public health challenges are dependent on human behaviour. These include, among many others, overuse of antibiotics, use of...
Guide to evaluating behaviourally and culturally informed health interventions in complex settings
This framework proposes a stagewise model for evaluating the effectiveness and sustainability of behaviourally and culturally informed interventions in...
Setting up behavioural insights units for improved health outcomes: considerations for national health...
Understanding human behaviour and its cultural contexts can offer powerful insights to support healthy behaviours in people’s daily lives and the...



